August 31, 2009

Uproar Over Ikea 2010 Catalog

Ikea's latest and greatest catalog hit mailboxes everywhere and fans of the Swedish chain are just a bit ticked off at--of all things--the typeface used throughout the pages. In an effort to mix up the design, Ikea switched from its usual Futura typeface to Verdana.

Is it just me that thinks this isn't a major deal at all? It's one thing if the product the company offered changed for the worse, but a simple typeface? As long as the type is readable and works well with the rest of the design elements used in the catalog, it's a-OK with me. What really matters is the beautiful furniture the chain turns out time and time again at those fab prices. Don't you agree?